Brand Identity and Digital Presence for Blended Finance

SCALED Development is an institutional platform for blended finance, connecting public and private investors to support sustainable investment in emerging markets and developing economies.

In collaboration with weissbunt, EYES-OPEN developed the brand identity and corporate design for SCALED Development, including the logo, colour palette, typography and key visual. Building on this visual identity, we designed and implemented the new responsive website and created a consistent digital presence across desktop, tablet and mobile.

A key focus of the web design was to translate complex investment structures and processes into a clear and intuitive user experience. Through a strong visual hierarchy, interactive elements and concise information design, the website makes SCALED’s blended finance model easier to understand and navigate for different actors across the public and private investment ecosystem.

The result is a distinctive and professional digital presence that combines clear communication, strong branding and an accessible presentation of complex financial content. The website gives SCALED Development a consistent platform to communicate its approach, engage with public and private investors and present its blended finance model in a clear and credible way. At the same time, the flexible design system provides a strong foundation for future content, communication and further digital applications.

See the website: https://scaled-development.com/

As part of the digital communication, EYES-OPEN also produced a short video introducing SCALED Development and its approach to blended finance.